When displaying a garment on a model (be it a family member or a professional!), try to stick to the rule of displaying just one garment per photo. Wearing more than one hand crafted garment or accessory can divert the customer’s attention to the wrong thing. Try to wear simple and neutral-coloured clothing along with it, so the item in question shows up better and is really enhanced.
Additionally its a good idea for your models to not look directly into the camera – and instead focus at something off screen or into the middle distance to one side. This helps bring the focus of the photo to the garment or accessory, instead of being drawn straight to the model’s face.