The description is your sales pitch, you have 1,000 characters to convince the customer to download your pattern. The description also helps you appear in internet and site-wide searches. If your pattern has more than one language, add that in your description. You are not able to add links to your description, but if you want to link to your personal website or blog, you can do that on your designer profile here.
You want to draw in the customer in by catching their interest, and then provide them with the necessary information they need in order to decide if it’s a pattern for them (skill level, special techniques, charts or written, etc). Next, let them know what materials they need to make the pattern so they can get it all in the same purchase. Read more in this blog post by expert Kate Atherley!
Our site search engine takes the text within descriptions into account when a customer is searching for patterns. For example, a baby blanket pattern using chevron stripes should have these key words in the description, but just listing the words one after the other in order to appear in search results won’t yield an appealing narrative for customers who are reading the description. Try something like this instead:
Imagine being wrapped up in a cosy blanket, drifting away to sleep, listening to the gentle sound from waves rolling onto the shore… The August blanket is designed to bring dreams about sailing the high seas and becoming an astronaut to little ones. Knitted in super-soft yarn, you can knit your own dreams into the blanket and add new colours as you please.
Skills needed for the blanket are knit, purl, increase and double decrease (explained in the pattern). MillaMia Naturally Soft Merino offers a wide range of colours for you to choose from. The chevron pattern and the stripes can easily be modified.